Successful Ways to Market Yourself as an Event Planner
You have got the creative flair and the practical skills needed for event planning, but do you know the best ways to market yourself as an event planner? It’s not enough to simply do a great job and rely on word of mouth to do the rest, in order to gain that competitive advantage you need to put work into marketing yourself and your business.
With that in mind, here are 4 successful ways to promote yourself as an event coordinator:
Use your event planning social media profile to advertise
Just having a Facebook, Twitter or Instagram page is a great start. You should always keep you profiles up to date, make regular (and relevant!) posts and engage with your users. Social media shouldn’t just be to advertise your upcoming events, your aim is to make users want to check in regularly because this means that you’ll be top of mind when they need your event planning services. Share value added content with them, and they’ll feel involved rather than just advertised to.
Tip: engage your users by asking questions.
Keep existing clients updated
Marketing yourself as an event planner isn’t just about gaining new clients, it’s also important to maintain relationships with existing clients and turn them into repeat clients. Keep in touch and keep them updated with what you’re doing by sending regular emails or newsletters, and add that personal touch by sending cards on holidays and at birthdays. You are not only reminding them of your existence, you are also making them feel valued.
Network, Network, Network!
If you are looking for ways to market yourself as an event planner, networking should be something you do without even thinking. If you can forge great relationships with other businesses that relate to the industry, you can turn them into trusted partners who will recommend your services to their clients. Don’t forget that this should work both ways, so only form these types of business connections with businesses that you are happy to recommend to other people.
Don’t forget offline marketing
The online world opens up a whole wealth of opportunities to connect with potential clients, but you shouldn’t forget your offline presence. As well as sending email newsletters, have you ever considered postcards? They’re a great way to reach out to new and existing clients, just make sure that your message is short, snappy and to the point. You should carry your business cards at all times, even if you are just going to the dentist or the grocery store, because you never know where and when you might come into contact with someone that needs your services.
The best marketing tool is to exceed your client’s expectations every time, as happy clients are the ones that will give you repeat business and tell all their friends about you.